How to Create Engaging Video Content for Social Media

Video content is becoming an important part of social media marketing. It’s a great way to connect with your audience and create a more engaging experience for them. Some marketers upload their pre-recorded videos to Youtube and Vimeo at the same time. Undeniably, uploading pre-recorded videos save your time. Because creating high-quality native videos requires more than pointing a camera at yourself while talking about the product or service that you are trying to promote.

But the use of unique videos on every platform is a more effective way to increase the credibility of an account. That’s why many marketers create their own original video content rather than upload existing videos on their social media accounts. Doing so helps increase clicks, likes, shares, and engagement on any type of social media site.

Tips To Create Engaging Video Content for Social Media

Here are some important things that you should consider when creating engaging social media video content:

1. Know What Your Video Is All About

Before you start planning out your video, it is important that you have a clear understanding of what your video is all about. A great way to do this is to write down 5 things that you want the viewer to take away from the video after watching it. This exercise alone can make figuring out the rest of the details much simpler. It can help you understand the details that you are trying to deliver in each part of your video. Doing so can help create an outline easier, too.

2. Editing Your Videos

Editing your videos lets you make all the necessary changes to ensure their quality. It is also where you can check how it flows from beginning to end. Some common edits that you may need to make include: trimming excess footage, adding music or sound effects, removing background noise, and adding titles and graphics.

If you don’t have any experience in video editing, you may try some free and easy-to-use tools online. These software programs can help you get the job done

3. Know Who You Are Talking To

You should also try to paint a visual picture of who exactly your ideal customers are. This can help you think well-detailed about making your content. Knowing more about your audience and where they hang out online can help more in prospecting. It can help you tailor each aspect of their experience with your company in a way that provides value to them.

4. Consider Your Video Format

There are several different ways that you can structure your videos. Structuring videos depend on the social media site that you will be posting your videos to. For instance, LinkedIn is much more conducive for educational/informational videos. While Facebook is better suited for shorter (less than 3 minutes) daily updates or promotional videos. When choosing which social media sites are right for you, you should also consider what type of video equipment you will need.

5. Using Native Video Player VS Uploading Existing Video Content

Some users upload pre-recorded videos on YouTube and yet they hope for the best results. What they do now know is that there are many benefits to get in creating original content for each platform. That makes the native video players play an important role. This type of tool provides better analytics for the content. It also gives more precise location targeting and gives access to catered audiences. With this tool, too, it becomes easier to maintain consistency on every video. Especially when each video has the same formatting throughout your social media channels.

6. Know What Questions To Ask Yourself Before/During/After Creating Original Content

Before – Ask yourself, if this video will add value for your viewers. Will they be entertained by it? Is there any other similar video that they can go watch instead of mine?

During – Does this video say what I want it to say?

After – Did people actually watch my whole video? What was their sentiment towards it? Should I make any changes next time around based on the feedback I received from this one?

7. Decide Whether To Create Video Content From Scratch or From A Template

Many marketers choose to use an existing social media template for their videos. Instead of putting all the time and work into creating original copy, videos, and graphics. Most people who do this type of thing usually edit the template with their own information. If you haven’t started using a video editing tool yet, then you should start using it now. A video editing tool can save you a lot of time with its available templates. Otherwise, if you have the budget and dedication to create unique social media videos from scratch, then go for it!

8. Know When To Post Your Video on Each Social Media Channel

Social media scheduling tools like Hootsuite can help you out when your content should be posted. Especially when you have different content for each of your social media channels. This tool allows you to schedule specific times for each network. It means that you don’t have to watch it 24/7 just make sure people are seeing it after you upload it. Even though they aren’t watching in real-time, most social networks will still count the views towards their algorithm ranking. Which is beneficial for the future viewers who might happen across it at a later time.

9. Use Descriptive Titles And Thumbnails

Making sure that the content is relevant to your viewer is an important aspect of creating original content. Boring titles or generic thumbnails will make people not interested in your content. That will only lead them to leave your video and find other videos available today. You also need to make sure that any embedded links in the copy point are leading directly to a page where viewers can watch more of your videos.

10. Keep Track of How Many People Have Viewed Each Video

Keeping track of who has viewed which video must also be considered. This will allow you to determine if a particular topic is what your audience finds valuable or not. With software like Google Analytics, you can learn how much time people spent watching certain videos. It also detects whether they completed a specific “goal” within the video. This can be valuable in determining which type of videos you should be producing on a regular basis.

11. Add Social Sharing Buttons To Increase Viewership

Sharing Button on social media platforms plays a great role in video marketing. When users like your video, they’re likely to share it with their friends on social media platforms. That will make it get noticed easily by millions of users worldwide. As they become satisfied with your video, they’ll likely search more from your channel.


When it comes to social media marketing success, you need to keep in mind a lot of factors. These factors are being taken advantage of by marketers for video content marketing. Marketers know that people spend their time on their phones more often than watching television these days. That’s why they keep scrambling for ways to better use the power of social media channels. This way they can reach as many new customers as possible. If you’re not already using social networks for your business then now’s a perfect time!

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